UBR

BORN IN THE MOUNTAINS

UBR is born and developed in Norway and shaped by its ice cold winters and rainy summers. In this environment a jacket is not just an accessory, it is a necessity. Our design philosophy is based on Scandinavian simplicity.

SCANDINAVIAN SIMPLICITY

UBR is born and developed in Norway and shaped by its ice cold winters and rainy summers. In this environment a jacket is not just an accessory, it is a necessity. Our design philosophy is based on Scandinavian simplicity.

WARMER | LIGHTER | SHARPER

UBR utiliSes highly advanced technology to create jackets that make you stay warmer, travel lighter and look sharper. Our aim is to create your favourite jacket.

LIGHTNESS IS THE KEY

Our garments are engineered to the finest detail to minimiSe the weight on your shoulders. Try it on and feel the difference.

NEVER TOO HOT

We combine the world’s most efficient insulation materials with our innovative engineering to create comfortable warmth. Primaloft Technology has proven its functionality in mountain explorations. While ultra-warm but not bulky it helps us to create a sleek look.

AWARD WINNING TECHNOLOGY

Our award winning White Heat™ technology is a perfect combination of warmth and style and is brought to perfection in our top of the range products:

White Heat™ Parka
Redox™ Parka Savile

The patented down construction gives maximum heat with a slim tailored look. With super soft 800 fill power goose down and our expedition quality membrane you are ready for the toughest New York winter storm.

UBR DNA

We engineered the first-ever stretch parka already in 2011. It is a key part of the UBR DNA. Stretch feels great as it offers comfort and freedom to move while making sure you look sharp.

We believe in stretch and the opportunity to drape products perfectly according to your needs.

DESIGNED FOR THE TOUGHEST

We are in constant exchange with security personnel to create product that offers support in their daily challenges. Our Delta line combines smart functional details with endurable materials.

FITTED TO DETAIL

We use our smartly generated innovations and combine them with thoroughly sourced materials to create a perfect fit. Our Regulator 4-Way Stretch material neatly elaborated adds freedom in movement and leaves you with a very comfortable feeling.

TECHNICAL INNOVATIONS

Our design is based on meaningful technical innovations and combined with Scandinavian minimalism to create our own unique look.

We seek inspiration in other industries like architecture, electronics, and premium cars. To come as close to perfect as possible we invest a lot of time and resource in the research, design, and development of each garment.